There is an ad for a backless dress which keeps being shared on social media, with people reacting in different ways, including some who say they are confused and uncomfortable.It is a video (clip) that has been watched more than 20 million times, showing a guy coming up to his girlfriend and putting his hand on her back which was bare due to the dress being very revealing.A woman commented, “If my partner was grabbing my back fat like that, I would be ashamed, ” and this comment was the one most people agreed with as it was liked by 1, 500 users.
This backless dress ad has set social media ablaze—but not for the dress itself
“My mind cannot understand how she is casually with him while he is touching that. If I feel even a bit bloated and my husband brushes my tummy, I have a mini seizure,” another user shared.
“That’s excess skin from when she was larger. There’s nothing to feel insecure about,” one woman commented.
The video also attracted several body-shaming remarks that mocked the woman’s loose back skin.
“He appreciates her spare side breasts. It just shows that there is someone for everyone,” one comment stated, while another critic remarked, “She definitely needs undergarments, even for her back.”
One more group doubted if the two men in the video were actually real, or if it was a trick.
While the video was not marked by a community note on X, the majority were sure it was made by artificial intelligence.
A member of the audience asked, “You know it’s AI, generated, don’t you? “
“it doesn’t seem to be authentic, ” replied someone else.
“There is something that makes me think the video is by AI, though I am unable to show the evidence, ” the third commenter agreed.
Many viewers suspected that the ad was created using artificial intelligence
A TikTok user has flooded their account with various similar videos. Each of them features a couple where the man is seen walking up to the woman in the kitchen, placing his hand on her back, and whispering something to her ear about how stunning she looks in that dress.
In a clip, the man is shown holding his girlfriend close in the bathroom while the womans reflection in the bathroom mirror depicts her with a beard.
A blonde girl, who closely resembles a woman in the videos, is featured account several times displaying different back tattoos and varying her body shape.
Well, known figure Blair Bini has posted several videos of herself sporting the backless design in different shades on social media.
According to the IAB research, 83 % of advertising executives are currently using AI in the creative process, which is a significant increase from 60 % just two years ago.
This advance in technology made it possible to produce advertising faster and cheaper, thereby allowing brands to catch on to trends of the moment within a matter of hours. But for viewers, it mostly ends up being puzzling and they are made to doubt whether the people and things they see are indeed real.
Additionally, mimicking human warmth and emotion is still tricky for AI, and ads that feel too artificial may not achieve the same impact as human-created campaigns.
Even Nike and Coca-Cola have used AI in social media ad campaigns, according to Metricool. The athletic brand used it a series of matches between two versions of Serena Williams from different eras.
In 2024, Coca-Cola chose not to hire actors for three of its holiday commercials, instead creating them with generative AI.
An increasing number of marketing experts are using AI at some point in their creative process
However, when a brand is lesser-known, the use of AI can lead to consumers being scammed.
Some online sellers are using the technology to generate products that do not exist yet and likely won’t look the same when they’re produced.
To ensure a product is real, Kolina Koltai, who received her PhD from the University of Texas’ School of Information, recommends checking if the image on the listing has a “sheen” or an inconsistent look that makes it seem strange, as well as seeing whether the product has photos from different angles.
She also recommends thoroughly reading descriptions to check the product’s dimensions (its size and whether it’s two- or three-dimensional) and whether the seller discloses that they are using AI-generated photos.
Moreover, some sellers may purposely use vague descriptions of their product’s materials, such as “crystal-like” or “mineral-inspired,” suggesting that the item was not made with actual crystals or minerals.
To avoid falling for fake reviews, she also advises looking for ones that include a realistic image of the product taken by a buyer.
Viewers found the ad odd, funny, or even triggering
